Monthly Archives: May 2014

Less is more? 3 Guides for Your Strategic Online Marketing Equation

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splash8_socialYou’re a business owner and customers are the core of your business. How can you serve them better? Give them value? Make their experience with your business enjoyable?

Use that same customer-centric approach when setting an online marketing plan for your business (or find someone who does). And, though it seems to go against your natural business owner intuition, mix this into the equation for your marketing plan: less is more.

Let’s get one thing straight: that doesn’t mean you don’t need to embrace the exciting new online marketing tools you see around you. To the contrary, a functional website and solid social media presence are “must haves” for every business looking to market online (after all, that’s where customers are nowadays). What it does mean is to be strategic—for you and for your clients.

While you need to be a part of your customer’s online experience (notice part, not all), try not to be their only online experience, and a bad one at that. Let’s be honest: we’ve all unfriended someone, or a business, because they are posting TOO MUCH or giving us junk we don’t need. Nobody loves a loudmouth.

Sounds like a really complicated equation, doesn’t it? However, scheduling and creating information for your customer is simple if you use three guidelines: be regular, valuable and strategic.

Be Regular
Regular posts and updates fuel people’s interest and show your business has a presence. People judge your business by not only what you put on social media and your website, but also how often. Many a potential customer has left an outdated website in disgust.

Be Valuable
Give value to your customers. That not only applies to your products, but also to the content, posts and tweets you put online. Don’t waste their time (and your time). Give them content they really need so they value your updates. Sometimes it’s valuable to give them a smile—and it’s good to show you care—but don’t only put “cutsies” up. Show you care sometimes, give them updates sometimes and give them value ALWAYS. Give your customers what they want. That’s how you operate your business and how you market online.

We can’t tell you exactly what your customers want. You have to find that out from your interactions, both online and in person.

Be strategic
Being strategic is mixing together the two points above. Your goal is to avoid buyer’s remorse for your customers. Just like you don’t want them to regret buying your product or service, you don’t want them to regret following your online updates. Know what your customers want, and give them regular and valuable information without overwhelming them. When you regularly push information out, make sure it’s valuable. Don’t waste their time, and don’t waste yours. Quality is more important than quantity. Less is more.

Online marketing plans are equations, and each business needs a different equation. However, if you use these three guidelines for your online marketing equation, and find the right content to add together, the sum of all the parts creates a valuable product for you and your customers.

 

Amid all the changes, keep your digital marketing simple

Overwhelmed by digital marketing? Keep it simple.

Overwhelmed by digital marketing? Keep it simple.

At KD Interactive, our business is digital.  Web design, social media marketing, search engine optimization…our services all have one commonality: they CHANGE.

Think back to the start of the internet and fast forward to where it is now.  It hasn’t just evolved by hosting significantly more content or being able to do more, the location of your internet has changed.  We’ve gone from having to sit down at a computer to having access anywhere on our phones.

So with all the changes, and online evolutions, you might think that the formula for providing a user-friendly experience for your online customers is complicated.  However, it’s more important than ever to keep your digital marketing simple.

It’s only complicated if you make it complicated.  If you approach digital marketing as a “we need to do it all!” approach, you’re end goal, being user-friendly, is going to fail.  Keep it simple.

Think of digital marketing as more of a step-by-step process.  First you want your clients to do this for awhile, then that , then that and on and on.  You don’t have to do it all at once.  That’s the greatest thing about the web (I would argue): you can change the content as trends evolve and as your goals changes.

Let’s apply this to web design, which starts with a simple question: “What is the purpose of your website? What do you want people to do?”  Too often, clients say “I want them to do this and this and this and this and….”  The end result of that approach is a website littered with events, products, twitter feed, news articles, updates, and a potential customer that’s lost.  They don’t know where to go first, or how to find what they want.

Keep it simple.  Websites—and other digital marketing tools—should be designed so that folks understand what you want them to do.  Start with a goal like, “I want them to browse our summer products” then create a webpage that is simple and nudges them in that direction.  A bit later, if you want people to sign up for your email list, change your home page slightly so they know how to make that happen.

You don’t have to eliminate their opportunity to browse your products.  Keep it simple.  Have a simple menu with easy navigation, but have the main focus—and the featured image—point them to your purpose.  What do you want them to do?  Keep it simple.

At the end of the day, everything digital changes and evolves.  The formula for creating a customer-friendly digital experience, however, stays simple.

Where does social media fit into your marketing plan?

splash8_socialYou’ve heard about social media marketing and all the big names: Facebook, Google Plus, Twitter, Pinterest. But what does it mean for your business? Should you stop advertising and take your business exclusively to your fans on social media?

The answer: social media should be PART of your marketing plan. Like your website, a well-designed Facebook page or Twitter profile is a powerful marketing tool—on sites where customers and potential customers are already interacting with their friends and family. They can find resources, engaging content and a convenient place for interacting with your business on social media.

Social media should NOT replace your other marketing tools. Remember, it is only part of your marketing plan. Your website still needs to be updated with all the latest information and content. You still need to call and set up meetings with potential clients. Social media is just one outlet to reach out. If you have sale on a product, social media is an ideal platform to inform your customers—creatively. Want to let your customers know that you are a strong part of the community? Let them know about a fundraiser your business is sponsoring. Have a common question that your customers ask when they contact your business? Give them the resources on social media that give them the answer.

As with any other marketing tool, there are negatives to social media too. Maintaining a good social media site does not end the day of creation. If you find yourself pressed for time, trust your social media presence to the experts. They stay up-to-date on the latest trends and technologies, and can use the graphics and information strategically—giving you the best value for your social media investment and time to run your business. (KD Interactive has social media marketing packages that fit your budget—and your business. Click here to inquire about our experts and how they can give you the peace of mind about your social media presence and time to run your business.) Just one more part of social media marketing to note: customers can leave live reviews and comments on your page, so you need to be prepared for the positive and negative interactions that arise with an open format.

So don’t be intimidated by the social media jargon. Trust the experts, and embrace the opportunity to be social with your customers—and potential customers—that are already on social media.

Affordable SEO & Search Engine Marketing Services

Your business has a website, now how do you make it stand out? With millions of websites on the internet, how can you make sure that your business is found? And how can you do so without blowing your budget?

We have the answer: KD Interactive’s affordable search engine optimization (SEO) searches. It’s a similar concept to search engine marketing services, when you purchase pay-per-click advertisement space on top search engines like Google, Bing and Yahoo. Unlike search engine marketing services, search engine optimization offers better value, as you don’t have to pay for every consumer click.

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