What Social Media Site Fits Your Brand?

social media_croppedWe’ve all seen it: that business that wants to have a presence on every social media site, but they don’t understand the differences between the sites and what each social media platform’s audience wants. The result: the same mishmash of content posted on Facebook, Twitter, Pinterest, Google Plus…with no engagement. No results. No connection.

Knowing what social media site fits your brand (check out this infographic to match your customer demographic with the right social media platform) is almost as important as what you put on those social media channels. It’s a black eye to your brand, and a waste of your time as a business owner, when you don’t understand Twitter, yet you’ve linked a Twitter profile to your Facebook page and your followers can’t see your tweets because they’re too long. Or, more commonly, you don’t have any Twitter followers because you don’t understand what your Tweeps want (if you don’t know what this term means, you probably shouldn’t be on Twitter). Each social media site is different.

Are you a flooring company or bridal salon? Consider Pinterest, where images and a mostly-female demographic fit with your product. A heating and cooling company? Consider Facebook or Google Plus. Sports team? Consider Twitter where fans are waiting for your 140 character updates.

You don’t have to confine your social media presence to one social media site, of course. But if you do have a presence on several sites, know your social media site and their audience. Finding your niche in the social media world is as wonderful as a compatible marriage. It’s a match made in heaven, where your business achieves results—and your audience gets the content they want.

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