Monthly Archives: January 2015

Why would I want my business to be on social media?

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social media_croppedYou can almost hear the exasperation in the voice of a business owner asking the question, can’t you? Exasperation or not, this question is excellent because creating a solid social media presence for your business takes work and time. Yes that’s right—work and time—because a good social media page needs relatable and relevant content on a regular basis to get results. It’s also valuable to stay up-to-date on the latest social media trends, which is another piece of the social media puzzle that takes time.

So why should your business be on social media??? Why? Good question, and we have equally good and solid reasons for your business to take the leap to social media:

  • 60% of customers make a purchasing decision without picking up the phone. One of our clients recently said to us, “It used to be that people would call, and I would have a chance to educate and sell to them. Now it’s not that way.” It’s true: people pick up a computer to decide what product is right for them or what company provides the best service. They make the decision when they want to (or are available to do so) on a mobile device easily at their finger tips. In the case of social media, people are on these networks daily anyways, so why not research the best companies while checking out the latest viral videos?
  • Customers expect customer service within minutes of their inquiry. We’ve all heard the frustration from a customer who has been put on hold way too long by a company. This is your chance to provide excellent online customer service promptly (learn how to handle a disgruntled customer in our recent blog post), leaving a lasting impression with your customer that will guide their next interaction and sale with your company.
  • Social media is your 24/7 connection to your customer. Consumers are retired, work first, second or third shift, are driven by their kids’ schedules…they’re busy. A recent study found that consumers expect your brand to be on social media, even if they don’t follow your page or profile. That means they expect you to be there, so they can reach out to you when they are available. We’ve seen potential customers schedule appointments with our clients while at work through social media, ask for information about a product through blog comments, and ask questions about services through social media posts. If you’re not on social media to answer their inquiries, they’ll reach out to your competitor for answers.
  • If you provide excellent products and service, your customers will let other customers know. We’re not going to lie to you. Not all customer reviews are good ones, but the good reviews are fodder for more good reviews—and for potential customers to find out what others think of you. Don’t cheat by asking your family and friends to leave reviews. Instead ask your satisfied customers to leave reviews on your social media sites. If you do get a customer with a bad review, make sure you respond promptly, sympathetically and with an apology if necessary.

Love what you hear about social media, but still don’t have the time? There’s no shame or blame in outsourcing your social media efforts to experts who can maintain your social media sites using your voice and the latest social media marketing information. The simple truth is that building a functional and beautiful website just isn’t enough anymore. It’s time to up the ante on your online marketing efforts. It’s time for your business to be on social media.

Social Media Marketing 101: Just the Basics for Businesses

social media_croppedSocial media marketing. Blog. Pinterest. You’ve seen these terms floating around, heard your fellow business owners discuss them…and have no idea what they mean. Fear not. We’re here to give you an education about social media, and you don’t have to tell anyone where you got the information from—just look smart using these terms (correctly):

Social media marketing
The term “social media marketing” sounds intimidating, but the definition isn’t. Social media marketing is using social media sites like Facebook, Twitter, Pinterest, Google+ and other social media sites to get your products and services in front of potential online customers. Ironically, though the goal of many businesses utilizing social media marketing is to get leads from social media, or get exposure for products, one of the keys to success is not to heavily sell on social media. Social media sites are all about conversations and connections, and customers are on these sites for those reasons—not to be banged over the head repeatedly with advertising. You can find other bad advice for social media marketing in our recent blog post.

Business Blog
Think of a blog like an online newspaper, with articles for customers. Like a newspaper, users flock to blogs for useful information and news—and not necessarily for the ads. Businesses can have advertisements next to the content, but the goal of a business blog should be to provide relevant, useful and entertaining information for current and potential customers. Blog articles are useful for businesses for three purposes: 1) for businesses who want to give out information on social media sites, 2) for businesses who want to get the attention of major search engines like Google, Bing and Yahoo, and 3) to give your customers information they need to make a purchasing decision. Websites with new web pages (such as new blog posts) show up higher in results on search engines, and blog posts are an excellent way to attract customers with information (information that’s available 24/7) and get higher rankings.

Post
A post is referring to an update on Facebook, the largest social media site with more than a billion active users. Each Facebook user sees a list of posts in their newsfeed from other users and businesses—from friends they allow to see their posts, and businesses they ‘like.’ Though Facebook is the largest social media site, it’s not the right social media site for every business. Find out what the right social media site is for your business by knowing your audience. Where are your current and potential customers so you can connect with them? One last note: even though a business may have thousands or millions of fans on Facebook, the way to measure success of a Facebook page is the level of engagement. How many fans like your posts? How many fans are commenting on your posts?

Tweet
A social media tweet is associated with the logo of a bird, but these tweets come from 232 million active users on Twitter. Tweets are no more than 140 characters (including the url of the website you want to share), so you have to produce an attention-grabbing tweets to attract followers and give them a website to click on for more information. You can respond in three ways to a tweet: reply, favorite or retweet. If you want to ask a question about the tweet or tweet back, you hit reply. If you want to ask another user a question, type the “@” sign with the person’s Twitter name and then type a question in 140 characters or less. If you like a tweet from another user, simply click on the star under the tweet to favorite the tweet. This is one of the ways you can build relationships with other users, and they can “find” you when they are notified you favorited their tweet. If you want to share another user’s tweet, hit retweet to share the post with your followers. If you want more users to see your tweets, use hashtags (i.e. #packers or #marketing)—but know who else is using the hashtag by typing in the hashtag and phrase in the search box at the top of the screen. What’s the value of Twitter? Twitter is a great social media site to establish your business as a subject matter expert, spread the word about your products, “pull” users into your website by writing a catchy tweet and connect with potential customers and fellow businesses.

Pin
No we’re not talking about that sharp implement that pricked Sleeping Beauty. Not in this case. We’re talking about Pins on Pinterest, a social media site with a whopping 70 million users. People and businesses post pictures on Pinterest with a short description.  Eye-catching graphics are key, as well as a catchy description. Users pin photos they appreciate to their boards, which Pinterest defines as, “Boards are where you save your Pins. You can make boards for anything and everything—add pretzel recipes to your Grub board (done!), travel plans to your Going Places board, or watches and Aston Martins to your James Bond board.” So why should your business be on Pinterest? To get your products noticed and shared!  In addition, Pinterest is a great way to “pull” users into your website (which is a convenient button on each pin) because if a user is looking at your pin they already like your type of product—making them a potential customer.

One last (and very important!) key to social media marketing success: regularity. Businesses should not go into social media marketing with a half-hearted attitude. It not only embarrasses your business, but doesn’t yield the results you signed on to achieve. If you don’t have the time to post, tweet or pin for your business, hire a social media marketing firm that can. A good social media marketing firm can provide the regular updates on your social media sites—and expertise necessary for success.

Business Marketing New Year’s Resolutions You Can Actually Keep

seo image_croppedDon’t be one of the 92% of people studies say fail to keep their New Year’s resolution. You’re a business owner, you don’t have any room for failure this New Year—only room to grow your business. To accomplish that BIG New Year’s resolution, don’t feel you have to make a novel of New Year’s resolutions for your business. Instead, stick to this list of five manageable New Year’s resolution that you can keep throughout the New Year:

  • Establishing a complete online presence for your business. For many business owners, this means setting up a functional, aesthetically pleasing website and that’s it—which is an incomplete online presence, to say the least. With millions flocking to social media, your business is missing a golden opportunity to connect with your customers, and potential customers. Creating a complete online presence not only means creating a website that can be found, but also reaching out and drawing in customers through landing pages and social media sites such as Facebook, Twitter, Pinterest and Instagram.
  • Getting found on major search engines. Search engine optimization, SEO, is not dead. To the contrary, SEO is a valuable tool for any business looking to get found in local search results. How do you get started? Find a digital marketing company that not only promises SEO results, but achieves them—and can show you through reports. By utilizing SEO technology, customers can find your website through major search engines, connect with you through social media (which also comes up in search engine results) and contact you through your online form, email or by coming into your retail location.
  • Staying found on major search engines. Just establishing a website is a strategy that also gets your business left behind, at least in the eyes of major search engines like Google, Bing and Yahoo. A website devoid of new content—video, articles and resources for web visitors—is a website that does not stay in the search rankings for long. Add new content to your business website and social media sites that fits the two R’s to stay on search pages—or find a digital marketing firm that can produce the content that keeps you at the top of the search engines.
  • Maintaining a social media site all year long. Finding out the best social media site for your business is step one.  Every business has a social media niche—a social media site that fits their brand based on the demographics of users. Step two is to maintain the quality content that is posted to the site. Regular updates are key to growing your social media followers, and connecting with your customers and potential customers. If you can’t maintain a social media site, outsource to social media experts who can maintain your social media site with quality posts based on the latest information.
  • Jumping into video marketing. Statistics don’t lie. A social media posting with video is 12 times more likely to be shared than a post with just text. In addition, website pages that include video are ranked higher on search engines such as Google, Yahoo and Bing than text-only pages. Videos are your chance to show case your products and connect with your customers, giving you an edge over your competitors and a 24-7 chance to tell your story.

Don’t procrastinate fulfilling your marketing resolutions—and don’t just trust anyone with your online marketing results. Choose a company with experience who has achieved results. Contact them today, and make your New Year a happier year with online marketing results.