Unlocking the Local Potential (&Results) of Local SEO

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seo image_croppedOur Twitter bio says, “We’re a group of problem solvers with a goal: increase our clients’ website traffic through #socialmediamarketing, #contentmarketing, #websitedesign and #SEO.” We take our social media profiles as personally as we take our clients’ goals (which are VERY personally), so we’re not lying when we say we achieve your online marketing goals.

Recently we were contacted by Laser Tech Systems, a local company, who wanted to get on the digital map. They had utilized traditional marketing methods, and were looking for online marketing solutions. After a full analysis of their business, products and industry, we recommended two online marketing tools to get them found in local search engine results, generate website traffic and keep them at the top of search engines in local towns and cities. We got them at the top of search engines just a week later. Most importantly, their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. Our work yielded long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions.

So how can you get the same results?

  1. Choose a firm that can prove they can get your business found on major search engines. Make them prove it with reports and testimonials, not just promises. No optimization firm can see into the future, but we can prove the value of our product based on the success of other clients who have used our optimization services.
  2. Ask the hard questions. Ask potential firms if they are resellers, or if all the work is done in-house. Don’t overpay a reseller who outsources your optimization work to another firm. Another question: is your SEO localized? Users want local results when searching for products. Being at the top of the results for Tampa, FL customers when your store is based out of Madison, WI is not going to bring customers to your door.
  3. Trust the professionals. This seems counterintuitive after the last two points. Once you are confident in your firm selection, trust their professional writers. Give them the information specific to your business—other marketing materials and what your company excels at—so they can produce content for your website that have the same voice as your other marketing efforts.
  4. Contact KD Interactive. We check the boxes on all the above criteria, and can meet your online marketing goals. Your goals are our goals, and we deliver results—-just as we did for Laser Tech Systems, and continue to do.

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