The clock is ticking down on the so-called “Mobilegeddon.” Google has made a significant announcement for businesses and firms focusing on search engine optimization (SEO). On April 21, Google is implementing an update that ranks mobile-friendly websites over desktop websites. The rationale behind Google’s update is a focus on the end users increasingly surfing the web on mobile devices.
Statistics back up Google’s update: with more than half of Americans owning a smartphone, and with time spent on mobile devices increasing, Americans’ use of mobile devices for finding information, products and services is only going to continue to rise. What’s more, recent Google research says that 50 percent of mobile users are most likely to visit a business after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.
So why should your business care about this update? Because the impact to your business’ website traffic could be substantial. If you want your business to stay at the top of search engine rankings, and want to appeal to the increasing number of mobile users, you should care for three key reasons:
- Starting April 21, 2015, your website ranks higher on Google.
- Online users are spending more and more time online on their mobile devices.
- More than half the US population has smart phones.
Search engine optimization is a technology based on numbers, so contact a search engine optimization firm to find out your current search engine rankings and the impact of traffic to your website. The impact may be minimal—or your search engine ranking may significantly drop, leaving you and your business off the radar of the increasing amount of mobile users Google is targeting.
We’re not reaching (that much) with this analogy. March Madness and search engine optimization (SEO) share commonalities, at least conceptually. While we obsess over our March Madness brackets to see what team comes out on top, the SEO industry is in an intense match to be search rankings champion. The process to get to the top is where the commonalities between March Madness and SEO really play out. Still have your doubts? Hear us out:
- The best rise to the top organically. Disregarding the debate over the role of money in college basketball, the brackets are all about the team that wins their way to a championship. While search engine marketing and paid advertising have a unique niche in online marketing, stats have shown that the majority of online users ignore paid ads and focus on organic champions.
- Your reputation is at stake. Every time a team takes the court, their reputation is on the line. In the same way, the reputation of every organization is on the line whenever a user types in a search phrase to find their products and services. Does your business have the best SEO technology and quality website content to show you are at the top of your game?
- Your local followers are your best fans (and the fans you want!). Just look at the sea of fans in team colors surrounding the court and driving hours to see their team play. The majority of those fans have local ties to the teams. For businesses that produce products and services not suitable for e-commerce, reaching your local fans is the name of the game. If you have a business located in Florida, what good are search engine rankings that reach Virginians? Just like your favorite basketball team, look for localization SEO technology that get you the rabidly loyal local fans you want.
- The caliber of your team is a determining factor in the outcome. A substandard team is not going to make the March Madness tournament, and certainly isn’t going to get you to you to the top. In the same way, an SEO firm with the right technology is the team that gets your business to the top.
- The game has changed. The game at the center of March Madness is different than the basketball of 20 years ago. Similarly, today’s SEO technology is not the SEO of yesterday. SEO has evolved from the “keyword stuffing” tactics of the past to the quality SEO content that gets businesses—your business—to the top of search rankings.
Though basketball is just a game (though there are some basketball fans that you would have to convince otherwise!), SEO technology is not a game. SEO technology is based on real statistics and the end user—the customers you want to reach online. And like March Madness, you don’t want to wait until the fourth quarter to take your shot. Contact a SEO firm about the SEO technology that can take your business to the top.
Search engine optimization (SEO) technology may seem like voodoo, but getting your business website to the top of local search engine rankings is not a game of luck. It’s a science with some very solid SEO statistics behind it, and very tangible results for businesses utilizing SEO technology. What’s the numbers behind SEO technology? Put your lucky charm away, and your misconceptions of SEO technology voodoo, and look at SEO technology by the numbers:
The numbers behind SEO
The (local) results of SEO technology
- One of our clients, a local print company, was positioned at the top of search engines just a week after utilizing our SEO technology. Their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. Our work yielded long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch, thanks to SEO technology and content marketing. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions.
- Take a local flooring company, one of our clients in southeastern Wisconsin, and what search engine optimization has done for their business. In just four months, their website traffic doubled because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. Today the flooring company receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.
Ironically, though SEO technology is driven by numbers (not luck), the focus of SEO technology is on the end user. A quality SEO technology firm can convert online users into customers, and get your business website at the top of search engine rankings in local markets—proving once more that SEO technology is about numbers and marketing, not a game of luck and voodoo.