Category Archives: local seo statistics

10 Steps to Successful Online & Website SEO

online shopper finding business that utilized local seoKnowing the basics of search engine optimization (SEO)—and using the latest tactics—can be the difference between being lost online and generating valuable business leads. Successful local SEO gets a business found by local online visitors who are searching for information related to the business. Because search engines look for factors that cater to a better online experience for visitors, these tips can also convert visitors and give a business the edge over a competitor’s less-than-stellar web presence.

SEO can be broken down into two types: on-site and off-site. On-site SEO is the process of optimizing a website for search engines. This effort sets up a website so it checks off boxes on the list of search engine ranking signals. Off-site SEO are those checklist items that ensure a business shows up in search engine listings, such as a listing on an online directory.

While businesses have been using SEO for many years, SEO is an ever-evolving process with a changing list of ranking factors. To stay on top of those updates (and on top of the search engine results page), use these steps to get started and a professional marketing company to utilize the latest SEO practices.

On-Site SEO

Build a website with optimized structure and easy-to-use navigation.

Google has specifically stated that a HTTPS website is a top ranking signal. In addition to a secure HTTPS site, a website needs an optimized structure with an easy-to-use navigation. The latter is important for SEO and visitors. While SEO gets a website found, a website with an easy-to-use menu and conveniently positioned call-to-actions turns online visitors into buyers.

Consider website speed.

Website page loading speed matters, both to search engines and visitors. According to Google, when website page loading goes from one to three seconds, the chance of an online user leaving the website increases by 32%. That number almost triples, to 90%, when page loading speed goes from one to five seconds. The number increases to 106% when loading from one to six seconds. From one to 10 seconds, the chances of a bounce are a whopping 123%.

Make the website mobile-friendly.

According to the Pew Research Center, more than three-quarters of Americans have a smartphone. Google reports that more than half of online searches came from a search on a mobile device. Both of these statistics are the reason that a mobile-friendly site with fast loading time is a search engine signal.

Add optimized website content (for search engines and voice searches).

Optimized website content contains keywords that are relevant to online visitors’ searches. Basically, the website should contain information with keywords relevant to online searches—without sounding canned. This is another way that professionally-drafted website content can satisfy search engines and online visitors.

Select and optimize website images and video.

Website images are another integral part of a stellar website, both for online visitors and search engines. These images and videos should not be random media downloaded off of the internet (in fact, this is a huge online marketing mistake). Instead, the photos and video should be professional quality purchased or produced in-house. (These tips on choosing the right images for online marketing are invaluable.)

Add content on a regular basis.

New content regularly added to a website is a top search engine ranking signal. These types of content should be added on a regular basis to a website for optimal results. All content should be optimized with strategic keywords and information valuable to online visitors.

Off-Site SEO

Completely fill out a Google My Business listing.

Google My Business listings show up in searches when online users search for a local business. Businesses who claim a free listing can customize the information that shows up, such as the hours and listings. The claiming process is free, but does need to be confirmed by a postcard sent to the business address. For optimal results, take the process a step further by optimizing the GMB listing or outsource the task of creating and optimizing to trusted marketing professionals.

Claim review site listings.

Accurate listings on review sites are a valuable source of online traffic and a vital part of a business local SEO. This makes accurate and standard listings on Yelp, Manta, and the Better Business Bureau an important part of business’ efforts to get found online. Review sites should be monitored regularly (manually or with an automated system) to ensure that all negative reviews are responded to with excellent customer service.

Review company protocols to find ways to ask for reviews.

Positive online reviews build trust and earn customers. According to Search Engine Land, 88% of online visitors have reported that they factor online reviews into their purchasing decision. Businesses should make getting more reviews a top priority in daily operations; many of the asks for reviews can be integrated into daily operations.

Choose online directories.

Accurate business listings on online directories are another key to getting found in local searches. When claiming listings, businesses should make sure that the information is consistent on all sites. For example, an address with a street or suite should be written out fully or abbreviated the same on all sites. This effort can be done in-house or managed and updated by professionals as part of a comprehensive local SEO plan.

20+ Startling SEO Statistics that Get You More Business

tablet that user is using to do Google searchSEO is more than just the talk of a bunch of technological blowhards. It’s a digital necessity that generates leads and sales, but not one that has to be accepted blindly (or at the word of every digital blowhard).

Fortunately, there are hard-and-fast numbers that confirm why businesses should invest in SEO and dictate where businesses should invest their marketing dollars. If the numbers aren’t enough, business owners and managers should let personal experience do the talking. There’s scarcely a place anyone can go without encountering people on smart phones, desktop computers, and tablets looking for information on online search engine listings.

If businesses want to be at the top of those search engine listings, they need to put search engine optimization (SEO) to work for their business.  Put simply, search engine optimization is the process of convincing search engines the business should be at the top of relevant online searches. To do so, websites—and a business’ online presence—has to check off more than 200 boxes to get to the top of search engine listings in front of potential customers (or hire SEO experts to manage the task).

With customers and sales on the line, earning those key positions on search engines should be a high-priority investment catered to ever-evolving search trends. But don’t take this technological blowhard’s word for it. The proof is in these SEO statistics (all compiled into one easy list).

Why SEO is Important

  1. A recent study proved that potential customers do online research before purchasing.
  2. More than 90% of all customer searches for information start with on a search engine.
  3. Google is the most popular search engine, with almost three-quarters of the market. (HubSpot).
  4. Search engine giant Google processes more than 2 trillion searches per year. (Search Engine Land)
  5. More than a million voice searches are done every month, according to this Forbes article.
  6. More than three-quarters of all mobile searches end in an offline sale.
  7. Eighteen percent of local searches lead to sales, compared to 7 percent for non-local searches.
  8. According to Google, “fifty percent of local consumers visit a store within a day of a local search.”(Search Engine Watch)

Why Mobile-Friendly Websites & Website Speed Matters

  1. Seventy-seven percent of all Americans have a smartphone.(Pew Research Center)
  2. According to Google, more than half of searches initiated from mobile devices.
  3. Almost half of all online users are annoyed by websites that aren’t mobile-friendly. (Google)
  4. “52% of users said that a bad mobile experience made them less likely to engage with a company.” (Google)
  5. According to Google, when the time for a websitepage to loadgoes from one to three seconds, the chance of an online user leaving the website increases by 32%. That number almost triples, to 90%, when page loading speed goes from one to five seconds. The number increases to 106% when loading from one to six seconds. From one to 10 seconds, the chances of a bounce are a whopping 123%.
  6. Search Engine Journalrecently published shocking statistics from an Unbounce study. Almost seventy percent of consumers reported that slow page loading speed plays a role in their buying decision.
  7. Forty-six percent of online users put “waiting for a website page to load” on their mobile devices at the top of their dislike list, according to Google.
  8. More than half of all searches are done on a mobile device.

Why Getting Good Online Reviews Are a Top Priority

  1. More than half of smartphone users found a new company or product during a search on their smartphone. (Google, 2018)
  2. On average, consumers need at least 10 reviews to trust a company. (BrightLocal)
  3. Research has shown that 88% factor online reviews into their purchasing decision (Source: Search Engine Land).
  4. More than 70% of customers say positive reviews play a part in trusting a business.
  5. More than half of all customers select companies with four stars or more. (BrightLocal)