Category Archives: marketing budget 2018

Tips for Allocating Your Marketing Budget Dollars in 2018 (Wisely)

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businessman working on drafting marketing budgetA marketing budget is a precious thing; after all, you don’t spend those dollars on marketing tactics without expecting a return on your investment.

When it comes to online marketing investments, it can feel like you are chasing after a runaway train that’s always moving one bend ahead of the station. That’s why we’ve compiled this list of online marketing tips that have a proven track record of getting results (and still gets results) while not busting that precious marketing budget.

Put your efforts into a stellar website.

Mediocre websites are a thing of the past. Put simply, yesterday’s websites won’t get you results today. Today’s websites need to be structurally stronger, faster, and more customer-centric IF you want to convert your visitors to customers. A strong website is the foundation for all your future marketing activities, so don’t be shy about upping the efforts into your website (tips on how to improve your website here) or building a better website for the future (with these website musts).

The race for top search engine results are real.

If you want to get a good ROI from your marketing, use numbers to dictate your future decisions. Studies and statistics have shown that business websites at the top of organic search engine results page get a significant amount of clicks and visits. For 2018, invest in website optimization tactics (sound ones, not shady marketing) that get your website to the top of the list without busting the bank on paid ads. If you’re a local business, take that optimization a step further; search for optimization technology that can get your website in front of local visitors within a 30- or 50-mile radius of your business (the people you want to reach!).

Start a conversation with your customers.

Online conversations with your customer have a strong ROI, but you have to give your customers options. Today’s consumers are used to getting the information they need when they want it; you need to deliver that to them at their door step. Know who your customers are, and invest in channels they use. For a younger demographic, talk to them on the social media apps they are already on (use this social media demographic infographic here). The sky is the limit; be strategic about utilizing e-mail marketing and social media so you don’t get in over your head (your customers do notice).

Be responsive.

Customer service is alive and kicking, but with a new urgency. Studies have shown that today’s customers expect a response within an hour or two. Don’t wait for them to reach you. Be proactive. Designate a staff member you trust to answer your questions, and train them to give prompt answers that don’t leave your customer unimpressed with your company’s customer service. Impress them. Earn their loyalty and use these tips to deliver the same fantastic customer service online and in-person.

Embrace mobile marketing.

If you thought smartphones and tablets were a fad, you were wrong. Fact is, mobile devices are a part of modern American life. Mobile marketing is not optional anymore. For now and in the foreseeable future, embrace it. Keep mobile users in mind in every piece of online marketing you produce: website, videos, blog posts, and every other marketing investment you make in the future.