Category Archives: Search engines

4 Sure-Fire Ways to Sabotage Your SEO Results

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search engine optimization technologyAre you trying to drive more traffic to your website? Have you taken the words ‘optimized website’ to heart? Are you getting results? If not, it may be because you’re unintentionally sabotaging your own results. You’re not alone. The internet is full of websites that don’t reach their search engine optimization goals because they lose focus in four common areas.

Not thinking about your audience

When you’re trying to rank for the search engines, it’s tempting to focus solely on search engines. How can you make Google happy? What does Bing want that gets you to the top? Remember, search engines want to deliver user-focused content to search engine users. So focus on your customers. (Do you know who they are? If not, that should be your first step.) What are their pain points? Common questions they ask? Information they search for? Remember, what they are searching for is not just about your products, it’s answers to their questions, so don’t get too focused on you and your products either. Think of the process as a pizza restaurant with delivery. If you produce the delicious pizza (information) your customers want, then the delivery boy—search engines—becomes busy delivering your product to customers.

Being too worried about keywords

The days of keyword stuffing are over. In the ‘good ole days,’ your website’s ranking used to revolve around how many times you could put a keyword on one page. Google was looking for keyword density, and many companies responded with website pages full of a keyword and no valuable content for the customer.

That was then, this is now. Today’s search engines are looking for valuable content, and thin content stuffed with a keyword doesn’t cut it. In fact, keyword stuffing can get you penalized and destroy your search engine rankings. That doesn’t mean that keywords don’t count when trying to achieve SEO results; we’ll tell you how important they are, and how they are important in achieving results for our clients. What it does mean is that it’s up to you to deliver valuable content to your customers with keywords and relevant topics that your customers are looking for. To put it simply (and very generally): make your customers happy, make the search engines happy, get better ranking results. If you don’t think you have the expertise to craft that content, and create the perfect balance, contact experts in SEO writing that can. It’s a small investment that can pay big in the rankings.

Thinking you can do it all yourself

Optimizing your website with valuable content is half the equation (both when writing content for your new website and content marketing); technology is the other half. Local search engine optimization technology can get you in front of search engine listings in towns and cities within a 10, 20 or 50 mile radius. Even if you don’t sell products online, or have any interest in e-commerce, you need to integrate search engine optimization into your marketing strategy because local SEO technology—like KD Interactive’s—can get your business website in organic search engine listings using terms and the professional content your customers are searching for.

Not being selective about your SEO provider

A quality SEO technology firm can convert online users into customers, and get your business website at the top of search engine rankings in local markets. A sub-par SEO firm delivers promises that they can’t back up with testimonials or valuable metrics and statistics. For example: one of our clients, a flooring company, saw their website traffic double in just four months because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. The flooring company receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.

Shy away from companies that promise #1 rankings for almost no money; ask the company for testimonials and about the SEO tactics they use. You don’t want to get sucked into a gimmick with no results, or a company that uses SEO tactics that could get you penalized by search engines (i.e. buying backlinks, keyword stuffing, etc.) If you have any other questions about local SEO or want to see it in action, ask us. Breaking down the basics of SEO, and helping make sure that website optimization is working for you—and not against you—is what we do.

5 Reasons You Can’t Afford to Ignore Local SEO

local seoYou’ve heard the joke “Where do you bury a dead body?” “On the second page of search results.” Now that you’re done laughing, we’re here to tell you it’s true. If you’re a number cruncher, we’ve given you statistics that back up the joke; if the numbers aren’t enough to convince you, we’ve got other numbers for you to consider: revenue received from the increase in website traffic from search engine optimization. In this post, we’re going to give you the missing piece of the puzzle: the five reasons that SEO generates increased website traffic and extra business revenue.

In the past, you knew where your website stood in search engine rankings. Not anymore. Today’s search engine results are focused on user experience, with the goal of giving users customized results based on their preferences and location. Getting your website to the top of those users’ search engine results is a challenge, and an ever-evolving one, but a worthy investment of time and effort that gets results for five key reasons:

  1. Local SEO technology gets you in front of local customers. Yes, we’re stating the obvious. Local search engine optimization technology can get you in front of search engine listings in towns and cities within a 10, 20 or 50 mile radius. Even if you don’t sell products online, or have any interest in e-commerce, you need to integrate search engine optimization into your marketing strategy because that’s where people are looking for products, services and information—-a lot of people. With more than 90% of users turning to search engines for information, local SEO technology—like KD Interactive’s—can get your business website in organic search engine listings using long-tail keywords your audience searches for.
  2. A beautiful and functional website is not enough. “There,” you think, “I’ve invested in this website. Customers come and find me!” Unfortunately that’s not how it works. Customers have a lot of online options, and studies have shown that they make more than 60% of their purchasing decision online. So how do you get your new website found? Contact a reputable company that can achieve results with search engine optimization, updated content and social media marketing. Together, these three digital marketing tools get your website found by local customers—and keep you there.
  3. Search engines are replacing phone books. Statistics are proof of an trend: 54% of Americans have substituted the Internet and local search for phone books (comScore) and a startling 95% of smartphone users have looked for local information (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011). More and more, American consumers are looking to the internet to find local solutions and information. If you’re not online, you’re not on their radar.
  4. Your competitors are using it. We’ll be honest; we don’t know if your specific competitors are using SEO. However, we do know that thousands of businesses are utilizing digital marketing tools including search engine optimization, social media marketing and content marketing as part of their marketing strategy—and getting results.
  5. It works. Paid search engine optimization technology is one of the most effective online marketing tools for businesses. One of our clients, a local print company, was positioned at the top of search engines just a week after utilizing our SEO technology. Their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. They also invested in content marketing to keep their site content updated and give their customers value, yielding long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions. Another one of our clients, a flooring company, saw their website traffic double in just four months because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. The flooring company receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package. If you want to tap into that same local search engine technology to get results for your company, read our blog post about SEO terminology or see it in action.

Search Engine Optimization 101

SEO If you’ve heard a lot about search engine optimization (SEO) but don’t know how to break through the industry talk, don’t feel alone. As a SEO provider who gets clients up to speed on SEO, we get it. SEO providers (like us) are so deep in search engine optimization technology sometimes what comes out of our mouth sounds like “blah, blah, blah” to anyone not acquainted with SEO (which let’s be honest, is most of us). So how do you make sense of all of the SEO blah-talk? Start by breaking down the “blah, blah” into clear SEO terms:

What is a search engine?

Search engines are sites like Google, Bing and Yahoo that people use to find information and businesses. A May 2011 Pew Internet survey found that 92% of online adults use search engines to find information on the Web, including 59% on an average day. The most popular search engine is Google, which processes more than a trillion searches each year worldwide.

When a user puts in keywords to find information, the search engine generates a list of websites. Studies have repeatedly shown that the websites listed near the top get the most clicks, with 75% of users never scrolling past the first page of search results.

What is search engine optimization?

Search engine optimization is just what it says—creating an optimal website for search engines. There are three different ways to optimize your website:

  • By creating regular and fresh user-friendly content users want to read.
  • By using search engine optimization tactics on your website such as writing accurate headlines and excellent content on each page.
  • By hiring a search engine optimization firm to optimize your website and use specialized SEO technology to target your local customers and get to the top of their search engine list.

What are organic search results?

The page generated with the information you are looking for is a search engine results page (SERP). At the top are sponsored listings with paid ads. Below the ads, otherwise known as sponsored listings, are the organic search results. This is the list of websites the search engine has pulled from the web. Organic search results are your goal, as “79% of search engine users say they always or frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.”

Getting listed in the organic search results is not easy with hundreds of ranking factors used by search engines to generate the results. What’s even more challenging is to show up in the top organic search results in your local area, the bread and butter for most businesses.

What does SEO do?

Paid search engine optimization technology is one of the most effective online marketing tools for businesses. One of our clients, a local print company, was positioned at the top of search engines just a week after utilizing our SEO technology. Their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. Our work yielded long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions.

ABC Flooring, one of our clients in southeastern Wisconsin, saw their website traffic double in just four months because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. ABC Flooring receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.

Any other SEO questions?

Did we answer all your questions? Or do you want to see how paid SEO technology works? Schedule a demo or contact us. Though search engine optimization produces local results, we’ve achieved results for businesses from Wisconsin to California. We can do the same for you, and in clear SEO terms you can understand—and benefit from.

Deadline Looms: Google Update Ranking Mobile-Friendly Sites Draws Near

KD Interactive SEO & SMM graphicThe clock is ticking down on the so-called “Mobilegeddon.” Google has made a significant announcement for businesses and firms focusing on search engine optimization (SEO). On April 21, Google is implementing an update that ranks mobile-friendly websites over desktop websites. The rationale behind Google’s update is a focus on the end users increasingly surfing the web on mobile devices.

Statistics back up Google’s update: with more than half of Americans owning a smartphone, and with time spent on mobile devices increasing, Americans’ use of mobile devices for finding information, products and services is only going to continue to rise. What’s more, recent Google research says that 50 percent of mobile users are most likely to visit a business after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.

So why should your business care about this update? Because the impact to your business’ website traffic could be substantial. If you want your business to stay at the top of search engine rankings, and want to appeal to the increasing number of mobile users, you should care for three key reasons:

  1. Starting April 21, 2015, your website ranks higher on Google.
  2. Online users are spending more and more time online on their mobile devices.
  3. More than half the US population has smart phones.

Search engine optimization is a technology based on numbers, so contact a search engine optimization firm to find out your current search engine rankings and the impact of traffic to your website. The impact may be minimal—or your search engine ranking may significantly drop, leaving you and your business off the radar of the increasing amount of mobile users Google is targeting.

5 Ways March Madness & SEO Are Alike

20150203_150350We’re not reaching (that much) with this analogy. March Madness and search engine optimization (SEO) share commonalities, at least conceptually. While we obsess over our March Madness brackets to see what team comes out on top, the SEO industry is in an intense match to be search rankings champion. The process to get to the top is where the commonalities between March Madness and SEO really play out. Still have your doubts? Hear us out:

  • The best rise to the top organically. Disregarding the debate over the role of money in college basketball, the brackets are all about the team that wins their way to a championship. While search engine marketing and paid advertising have a unique niche in online marketing, stats have shown that the majority of online users ignore paid ads and focus on organic champions.
  • Your reputation is at stake. Every time a team takes the court, their reputation is on the line. In the same way, the reputation of every organization is on the line whenever a user types in a search phrase to find their products and services. Does your business have the best SEO technology and quality website content to show you are at the top of your game?
  • Your local followers are your best fans (and the fans you want!). Just look at the sea of fans in team colors surrounding the court and driving hours to see their team play. The majority of those fans have local ties to the teams. For businesses that produce products and services not suitable for e-commerce, reaching your local fans is the name of the game. If you have a business located in Florida, what good are search engine rankings that reach Virginians? Just like your favorite basketball team, look for localization SEO technology that get you the rabidly loyal local fans you want.
  • The caliber of your team is a determining factor in the outcome. A substandard team is not going to make the March Madness tournament, and certainly isn’t going to get you to you to the top. In the same way, an SEO firm with the right technology is the team that gets your business to the top.
  • The game has changed. The game at the center of March Madness is different than the basketball of 20 years ago. Similarly, today’s SEO technology is not the SEO of yesterday. SEO has evolved from the “keyword stuffing” tactics of the past to the quality SEO content that gets businesses—your business—to the top of search rankings.

Though basketball is just a game (though there are some basketball fans that you would have to convince otherwise!), SEO technology is not a game. SEO technology is based on real statistics and the end user—the customers you want to reach online. And like March Madness, you don’t want to wait until the fourth quarter to take your shot. Contact a SEO firm about the SEO technology that can take your business to the top.