We’re not going to sugar coat it. The term “search engine optimization” (SEO) is a term associated with a million misconceptions and SEO myths. We are going to suggest something revolutionary: take all those SEO myths, everything you’ve heard in the past, and throw it out the window. Forget everything you’ve gleaned about SEO, including these common SEO myths:
- SEO is all about filling a page full of the same word. This is not the 1990s. This myth is based on an archaic concept called “keyword stuffing” which, honestly, spurred a lot of spammy and shady SEO tactics. Today’s SEO has evolved from keyword stuffing to an industry focused around creating professional content focused on the end user.
- SEO is dead. We’re here to testify to the fact that SEO is not dead. To the contrary, SEO is alive, kicking and evolving every day. We’ve seen our new SEO localization technology get businesses to the top of local search results on major search engines, and stay there. No, SEO is not dead, as this SEO infographic shows.
- SEO doesn’t work for targeting local customers. A reputable SEO firm can give you local results in markets surrounding your (and your dealers’) location. If you find an SEO firm that says they can’t get rankings based on location, walk away. Seek out a company that can provide local results.
- SEO is all about the product. Too many business owners, and supposed SEO experts, get caught in the trap of thinking that search engine optimization is about what products and services they want the end user to know about. The truth is that SEO is about thinking about what problems are solved by your product or service, and what the user—the potential customer—is going to type in when looking for the product.
- SEO is only about Google. A reputable SEO firm can get you top search engine results on Google, Yahoo and Bing. Google is the most common term associated with SEO because 83% of search users say they use Google as their primary search engine. However, Google is not the only search engine your SEO firm should be concerned about.
Still not convinced? See SEO results in action. At the very least, know that SEO is a modern online marketing tactic businesses are utilizing to reach local customers turning to search engines to find local products and information. Those potential customers are becoming the majority, because more than 90% of online users start their search with a search engine—but that’s the subject of another post.