Category Archives: SEO statistics

Search Engine Optimization 101

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SEO If you’ve heard a lot about search engine optimization (SEO) but don’t know how to break through the industry talk, don’t feel alone. As a SEO provider who gets clients up to speed on SEO, we get it. SEO providers (like us) are so deep in search engine optimization technology sometimes what comes out of our mouth sounds like “blah, blah, blah” to anyone not acquainted with SEO (which let’s be honest, is most of us). So how do you make sense of all of the SEO blah-talk? Start by breaking down the “blah, blah” into clear SEO terms:

What is a search engine?

Search engines are sites like Google, Bing and Yahoo that people use to find information and businesses. A May 2011 Pew Internet survey found that 92% of online adults use search engines to find information on the Web, including 59% on an average day. The most popular search engine is Google, which processes more than a trillion searches each year worldwide.

When a user puts in keywords to find information, the search engine generates a list of websites. Studies have repeatedly shown that the websites listed near the top get the most clicks, with 75% of users never scrolling past the first page of search results.

What is search engine optimization?

Search engine optimization is just what it says—creating an optimal website for search engines. There are three different ways to optimize your website:

  • By creating regular and fresh user-friendly content users want to read.
  • By using search engine optimization tactics on your website such as writing accurate headlines and excellent content on each page.
  • By hiring a search engine optimization firm to optimize your website and use specialized SEO technology to target your local customers and get to the top of their search engine list.

What are organic search results?

The page generated with the information you are looking for is a search engine results page (SERP). At the top are sponsored listings with paid ads. Below the ads, otherwise known as sponsored listings, are the organic search results. This is the list of websites the search engine has pulled from the web. Organic search results are your goal, as “79% of search engine users say they always or frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.”

Getting listed in the organic search results is not easy with hundreds of ranking factors used by search engines to generate the results. What’s even more challenging is to show up in the top organic search results in your local area, the bread and butter for most businesses.

What does SEO do?

Paid search engine optimization technology is one of the most effective online marketing tools for businesses. One of our clients, a local print company, was positioned at the top of search engines just a week after utilizing our SEO technology. Their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. Our work yielded long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions.

ABC Flooring, one of our clients in southeastern Wisconsin, saw their website traffic double in just four months because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. ABC Flooring receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.

Any other SEO questions?

Did we answer all your questions? Or do you want to see how paid SEO technology works? Schedule a demo or contact us. Though search engine optimization produces local results, we’ve achieved results for businesses from Wisconsin to California. We can do the same for you, and in clear SEO terms you can understand—and benefit from.

5 Ways March Madness & SEO Are Alike

20150203_150350We’re not reaching (that much) with this analogy. March Madness and search engine optimization (SEO) share commonalities, at least conceptually. While we obsess over our March Madness brackets to see what team comes out on top, the SEO industry is in an intense match to be search rankings champion. The process to get to the top is where the commonalities between March Madness and SEO really play out. Still have your doubts? Hear us out:

  • The best rise to the top organically. Disregarding the debate over the role of money in college basketball, the brackets are all about the team that wins their way to a championship. While search engine marketing and paid advertising have a unique niche in online marketing, stats have shown that the majority of online users ignore paid ads and focus on organic champions.
  • Your reputation is at stake. Every time a team takes the court, their reputation is on the line. In the same way, the reputation of every organization is on the line whenever a user types in a search phrase to find their products and services. Does your business have the best SEO technology and quality website content to show you are at the top of your game?
  • Your local followers are your best fans (and the fans you want!). Just look at the sea of fans in team colors surrounding the court and driving hours to see their team play. The majority of those fans have local ties to the teams. For businesses that produce products and services not suitable for e-commerce, reaching your local fans is the name of the game. If you have a business located in Florida, what good are search engine rankings that reach Virginians? Just like your favorite basketball team, look for localization SEO technology that get you the rabidly loyal local fans you want.
  • The caliber of your team is a determining factor in the outcome. A substandard team is not going to make the March Madness tournament, and certainly isn’t going to get you to you to the top. In the same way, an SEO firm with the right technology is the team that gets your business to the top.
  • The game has changed. The game at the center of March Madness is different than the basketball of 20 years ago. Similarly, today’s SEO technology is not the SEO of yesterday. SEO has evolved from the “keyword stuffing” tactics of the past to the quality SEO content that gets businesses—your business—to the top of search rankings.

Though basketball is just a game (though there are some basketball fans that you would have to convince otherwise!), SEO technology is not a game. SEO technology is based on real statistics and the end user—the customers you want to reach online. And like March Madness, you don’t want to wait until the fourth quarter to take your shot. Contact a SEO firm about the SEO technology that can take your business to the top.

SEO Is Not a Game of Luck

SEO graphicSearch engine optimization (SEO) technology may seem like voodoo, but getting your business website to the top of local search engine rankings is not a game of luck. It’s a science with some very solid SEO statistics behind it, and very tangible results for businesses utilizing SEO technology. What’s the numbers behind SEO technology? Put your lucky charm away, and your misconceptions of SEO technology voodoo, and look at SEO technology by the numbers:

The numbers behind SEO

The (local) results of SEO technology

  • One of our clients, a local print company, was positioned at the top of search engines just a week after utilizing our SEO technology. Their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. Our work yielded long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch, thanks to SEO technology and content marketing. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions.
  • Take a local flooring company, one of our clients in southeastern Wisconsin, and what search engine optimization has done for their business. In just four months, their website traffic doubled because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. Today the flooring company receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.

Ironically, though SEO technology is driven by numbers (not luck), the focus of SEO technology is on the end user. A quality SEO technology firm can convert online users into customers, and get your business website at the top of search engine rankings in local markets—proving once more that SEO technology is about numbers and marketing, not a game of luck and voodoo.