Category Archives: start on social media

10 Tips that Get Businesses Better Social Media (and Results!)

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user on phone looking at social mediaSocial media should be the source of more customer interactions and engagements—not frustrations. This list of social media tips gets business owner and managers the improved social media presence that gets the results they want.

Those results should mirror the benefits of a solid business social media presence:

  • Raising brand awareness,
  • Driving more traffic to a business location,
  • Generating more business leads,
  • Driving more traffic to a business website,
  • Increasing interactions with current and potential customers,
  • Generating more messages to the business

Tip #1: Make a clear (but flexible) social media plan.

The good news about this social media tip is that it’s never too late to draft a plan. The plan should be flexible and open to improvisation when needed, but provide a clear foundation for getting results. It should be important to note that the social media marketing plan should cater to what the target audience wants to know, not what businesses want to tell them. This post details the process that gets businesses up and selling on social media.

Step by Step: How to Get Your Business Up & Selling on Social Media

Tip #2: Choose a social media site that your target audience is actually on.

The long-and-short of the process should include documenting the target audience (who the business is trying to reach) and selecting the social media platform that the target audience is on. This part of the process is outlined in this post.

What Social Media Site Fits Your Brand?

Tip #3: Take the two R’s of social media to heart.

While there are many parts of building and maintaining a results-driven presence on social media, the basis is the same for every social media platform:

Understanding the Two R’s of Social Media Marketing

Tip #4: Build a social media following that wants to engage with the brand.

Businesses should never pass up on an opportunity to attract followers that are interested in the brand. These social media followers are not randomly bought and paid for. Instead, they are “recruited” at meetings, at check-out (in-person or online), and through off-line marketing materials.

10 Offline & Online Tips to Build Your Social Media Following

Tip #5: Never stop testing social media ideas.

The age old question, “what should be posted to social media?” is answered in this post. In addition to these lists (the second is more specific to local businesses targeting local customers), ideas can also be found by reviewing competitor pages. The exact formula for a business social media page is different for every business and should be continually tested to ensure that it fits customers’ preferences and updated social media trends.

What should I post to social media? What do people want to see?

Local Businesses: 30 Ideas for Your Next Social Media Post

Tip #6: Focus on goals.

There is no doubt that online bantering and entertainment is part of the customer experience (when appropriate). However, these social media strategies do not always achieve goals the business set out to achieve.

5 Ways to Use Social Media to Drive Sales

Tip #7: For local results, use social media to connect with local customers.

For local businesses with local social media marketing goals, world-wide recognition is nice—but it does nothing to help get local customers and sales. Local businesses need to use different tactics to showcase their part in the community and the value they can provide to anyone who stops in (or contacts them). This approach does not always mean using a “sell, sell, sell!” approach, as discussed in this post for local businesses.

How can I use social media to connect with local customers?

Tip #8: Make the WHOLE customer experience favorable—especially customer service!

Customers appreciate businesses that make their life easier. Businesses can meet (and surpass) those expectations by providing helpful information, entertaining them, and answering their questions. The latter effort is more important than ever because customers expect quick, helpful, and complete answers. This post discusses how businesses can respond to customers and earn their business.

6 Rules for Delivering Excellent Customer Service on Social Media

Tip #9: Only the best and most relevant images work on social media.

Statistics have repeatedly shown that marketing with images get better results. The exact nature of those images is different for every business, but there are some guidelines businesses can use when choosing images for social media. Depending on the social media platform, the images don’t have to be high-quality but they do have to be highly relevant to the target audience.

How to Choose the Best Online Marketing Images

Tip #10: Don’t put all those proverbial eggs in one basket.

As beneficial as social media is, a business social media presence should never be a stand-alone marketing tool. Not every customer or potential customer is going to find a business or want to interact on social media. Instead, a social media plan should be part of a bigger marketing plan that includes SEO, email, and other marketing tactics. This post details the process.

Step by step: Make SEO, Content, Social Media & Email Work Together for You

Step by Step: How to Get Your Business Up & Selling on Social Media

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popular social media icons on tablet screen ready for business ready to useYou just sign up your business up for social media and….

And WHAT?

The fact that you’re reading this post means you’re looking for the answer to that question.  The answer isn’t always a million followers and a zillion sales for your business—unless you take a more strategic jump into the world of social media.

Make a plan with a goal.

Too many businesses wander into social media, and keep wandering because they have no goal.  Social media should not feel like you’re trying to find your way through a dark room with a blindfold on.  Crafting a plan with a goal eliminates that, and gives you guidance as you choose the right social media posts and create content for social media.

Use the SMART acronym to choose your goal.  The S in SMART is for specific; be as specific as possible about what you hope to achieve.  M is measurable; your goal should be something you are able to measure so your have a clear idea of how far/close you’ve come to reaching it.  The latter sentiment takes us to the next letter in our acronym, attainable.  As much as you want to reach 1 million followers, remember that social media is a marathon effort not a sprint.  Set a goal you can reach.  R is for relevant; your goal should be in line with your business goals.  T is for timely.  When do you want to reach your goal?

Write your goals down, and create a calendar with tactics that help you reach your goal.  Be flexible as you follow your calendar; the best brands on social media (wisely) choose content that is relevant to their audience’s “right now.”

Do your research.

Who do you want to reach?  Who is your audience?  Instead of jumping on board every social media channel you don’t have time for, be more strategic.  Think about who your audience is, and choose the social media channel with the demographic that helps you reach that audience.

As you do your research, don’t buy into the one-size-fits-all notion that you can simply link two social media channels to kill the proverbial two birds with one stone.  Each social media channel is different, and you’re going to achieve your goals if you cater your posts to that specific channel.  If you feel like you don’t know how to make that happen, contact the experts who can.  There’s no shame or blame in outsourcing your efforts to a company who has the expertise about the specifics of each channel and can help you reach your social media goals.

Follow through.

This sounds simple enough, but “following through” on social media is the one challenge that we see businesses repeatedly have problems with.  (That’s usually why they contact us.)  Most businesses start with good intentions, filling their social media channels with posts…until they don’t.  Suddenly their social media channels go silent, and they’re not achieving the goals they set out to achieve.

To help (but not replace) with regular social media posts, use automation to your advantage.  Use services like Hootsuite or Buffer to automate your posts so you can post regularly and get the results you signed up to achieve (or contact someone who can).

If you want to achieve results, don’t just sell on social media (more tips for solid social media presence here). While you set out to sell your products on social media, you have to post relevant and regular content that your audience cares about—and leads you to your ultimate social media goal.