With more than 90% of people starting their online search with a search engine, and 75% of users never scrolling past the first page of results, getting your business found online sounds like an impossible task. However, with millions of potential customers online, how can you afford not to?
Even if your business does not sell products on your website, having an online presence gives people a first impression of your business. By having a social media site and properly designed website, potential customers can determine whether it is worth visiting your business and can ask questions and set appointments.
So how can your business’ online presence get found among the millions of other web pages? The answer: search engine optimization. Search engine optimization is a localization technology that ensures your business is ranked at the top of major search engines like Google, Bing and Yahoo. But before you jump in to this great technology, there are a few things you should know:
- SEO finds local customers. Search engine optimization is perfect for any business wanting to find local customers beyond their communities. Whether your business has one location or several locations, search engine optimization can get you at the top of the rankings for neighboring communities.
- It works. Take ABC Flooring, one of our clients in southeastern Wisconsin, and what search engine optimization has done for their business. In just four months, their website traffic doubled because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. Today, ABC Flooring receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.
- Not just any SEO firm can achieve results. Many firms promise results for businesses, but very few can attain them or they deliver sub par results. Each firm uses different search engine optimization technology, and not all are created equal. Contact a firm that has a proven record with successful search engine optimization for other local businesses, and can prove results with a written report.
Where do you start? Get a report of your current search engine rankings with recommendations of how you can improve them. Contact a firm that has delivered results for local businesses, and can do the same for you. After you have made the investment, ask for reports showing your current search engine rankings. Top search rankings bring customers, so be ready. It’s time to deliver the customer service that comes with a strong online presence.