Monthly Archives: February 2016

5 Tips to Generate More Website Traffic

cursors clicking on a computer generating website trafficYou don’t just put all your time and effort into creating a website to let it sit, and not generate anything more for your business. Screaming to the world, “We’ve got a new website! Come visit it!” just doesn’t work. The good news is generating more website traffic to your website, and, ultimately, more leads to your business isn’t as complicated as it sounds.

Use search engine optimization

Even if you don’t sell products online, or have any interest in e-commerce, integrate search engine optimization into your strategy to generate more website traffic. More than 90% of users turn to search engines for information, and local SEO technology—like KD Interactive’s (shameless self promotion!)—can get your business website in organic search engine listings using long-tail keywords your audience searches for. The increased exposure of a good search engine ranking in turn leads to more clicks, more website traffic, and more conversions.

Create fresh content

Once you’ve created an optimized website (we’ve given you optimization tips here), don’t stop. Keep giving your customers and potential customers—and search engines—content relevant to them through a blog or other content marketing tool. The goal of your effort is to build trust and generate clicks, so it’s essential that you don’t just produce ho-hum content. Produce quality content. Give your customers and potential customers what they want: entertainment, answers to their questions, knowledge. If you optimize that information with relevant keywords that are relatable to your audience, you’ll kill the proverbial two birds with one stone: you’ll show up in search engine listings for keywords your potential customers are searching for and you’ll get more website traffic from your content.

Plan a strong content distribution plan

If you produce quality content, share your content via social media sites, emails to your customers, even as customer service when a question is asked. Once you start writing content, create a calendar of content topics, social media posts, and customer emails.

For your social media posts, use a good scheduling tool, such as Hootsuite and Buffer, to help you manage your social media profiles and schedule posts. Don’t schedule too far ahead of time so you can stay on top of trending topics, and be flexible with your plan when needed. Share relevant content from other sources, and mix your content in. Always link back to your website pages or blog pages to keep generating continual website traffic. Online marketing results occur from regular work, so don’t give up. If you don’t have time to keep up, outsource your efforts to the experts and give the company the necessary information they need to market your business.

Don’t just focus on website traffic

One of our clients, a flooring company, saw their website traffic double in just four months because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. The flooring company receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package. The moral of this testimonial is that generating more website traffic means nothing if you don’t have a well-designed site with clear call-to-actions that convert your traffic to paying customers.

Integrate your online and off-line marketing

Don’t treat your online marketing as a stand-alone. If possible, create one calendar of on-line and off-line marketing efforts to ensure that you are integrating the two efforts into one, strategic plan. Add your website URL to your mailers, in-store promotions, and advertisements. Include your specials to your blog(s) and social media channels to reach your online and off-line audience, and to meet (and exceed) your goal of generating more website traffic.

7 Blogging Mistakes We See Again and Again

dart on blog target when you don't make blogging mistakesBlogs dominate as one of the top online marketing tools today; the sheer number of blogs may be why we see so many blogging mistakes again and again and again…and why so many managers and marketers miss out on the opportunities they set up the blog for in the first place.

To be sure, blogging is a detail-oriented effort. Writing a blog post and missing one (or several) of those details is a blogging mistake that, willingly or unwillingly, sabotages your blogging results.

Not knowing who you’re writing for

If you don’t know who you’re writing to, you’re doing yourself a disservice before you even start writing. And when we say writing “to,” we don’t just mean search engines (though you should also be concerned about optimizing your blog posts-we wrote about how here), but the people you want reading your posts and buying your products.  Your audience is going to respond to content relevant to their life, and you’re not going to use the tone or hit on those relevant topics if you don’t know who they are, the tone they use, and what they care about.

Not writing as part of a plan

Do you have a distribution plan for your blog posts? And a strategy behind your posts and marketing efforts? Know what you want to achieve before you start, and set up a plan with blog posts and promotions that helps you achieve those goals (i.e. establish brand authority, increase website traffic, grow email list, etc.)  This gives you not only a set plan, but also a purpose behind every blog post (which you can use to craft a clear call to action in your post).

Horrible Headlines

Do you want people to click on your post? Put some thought into your headlines. A good headline draws a reader into the post and is TRUTHFUL. Avoid click bait headlines; you may see an increase in traffic, but you’ll also see an increase in your bounce rate. All great  headlines have a commonality: they speak to your audience. Common examples of good headlines include questions (How can I fix this?), lists (5 Ways to fix your problem), or strong words (5 Horrible Mistakes You’re Making Fixing Your Problem).

Using low-quality images

You have just a few seconds to get your audience’s attention, and a low quality image is going to leave your audience clicking their internet browser’s back button in droves. Invest in high quality images that are relevant to your blog posts, or hire a content marketing firm that can deliver high quality blog posts and images. Whatever you decide to do, PLEASE (PLEASE!) do NOT steal images from other internet sites. Just because an image is on the internet does not mean you can take it and use it for your own.

Forgetting your call to action

Your audience shouldn’t have a doubt about what you want them to do by the end of your blog post. Include a clear call to action in your content or video. Your call to action doesn’t always have to be a hard sell, but you do need to include a call to action in line (i.e. for more information, to find out more, to find out your options for…, etc.) with the goal of your article and your blog.

Too much selling

We can hear you, “but that’s why I write blog posts! That’s why I invest my time and money.” Today’s customers don’t want to be barraged by advertisements and sales pitches. Your job is to be helpful and offer your customers resources so they can find what they need. Don’t get us wrong; that doesn’t mean you can’t create an online marketing plan with promotional posts (i.e. social media, mailers, emails, etc.). Use the 80/20 guide. Try to schedule 20% promotional and 80% helpful and entertaining posts that bring value to your customers.

Not keeping up with blog posts

Content marketing is not a sprint, it’s a marathon. You don’t have to be a runner to know that means that regular posts are the key to content marketing success. If you can’t keep up with writing quality blog posts, hire experts that can not only write the blog posts but can also manage all the details.