We humans are creatures of habit. We find something that works and we stick to it, like that morning coffee routine or that muffin you pick up at the corner store every morning. For the most parts routines are great, but they do get to be a problem when business owners and managers stick to the same thing over and over on social media. It gets stagnant. The same posts (and kind of posts) get boring in the ever-evolving—and crowded—world of social media.
So how can your business stand out among the crowd? You don’t have to get rid of what works for your business (please don’t!), but you can start to mix some “new age” posts into your social media plan.
Three sixty photos, striking images, relevant memes, infographics—all these visuals set your business apart on social media. They catch people’s eye and can create a connection with their relevancy. If you want to make your business stand out on social media, up the ante of your social media images.
One note of caution: make sure your images are relevant to your business, and not just random images. Use the same tone with the images so you create a consistent business voice that drives your customers to a sale—and aren’t just a bunch of random images. If you don’t know how to tie all the pieces together into a clear, relevant social media campaign, trust your efforts to someone who can.
There is some great news in the world of social media videos: you don’t have to be a professional to shoot them anymore with professional editing equipment. While those videos still have a place in your marketing plan, short videos from your tablet or phone can make your post stand out correctly (if part of a plan and played out correctly). Your videos don’t have to be very long, but they need to be relevant and interesting. Not all your posts should be video, but an occasional video can make you stand out in the feed.
If you want to take videos a step further, it’s time to go live on social media. Don’t overdo it; many a business or user has lost a good chunk of social media followers because they are sick of getting constant notifications about your live video.
Instead, be strategic. Go live before an event or when something BIG happens. Don’t sell in your videos: entertain or deliver value without banging your followers over the head with annoying advertisements. Use your live video to broadcast advice from and expert about tiling their bathroom or how to fix their bicycle. Or give your followers the “inside scoop” and broadcast one of your employees (with their permission) participating in a community event—a post that’s sure to make you stand out.