Monthly Archives: April 2017

7 BIG Reasons Why People Abandon Your Website

Man pointing gun at laptop because of bad websiteEvery business strives to make a favorable first impression with potential customers.  The good ones look for feedback and positive reactions to see what works so they can keep making a good impression.  In some cases, though, it’s the other reactions you get from your audience that should shape your future actions—especially in online marketing.

Obviously, if people don’t like the content you post to social media, don’t post it again.  In the same way, if your audience isn’t sticking around on your website (high bounce rate), take it to heart for future marketing.  Here are 10 of the most common reasons that your audience could be repulsed by your website (and what to do about it).

Your website is not mobile-friendly

What: With statistics putting American ownership of smart phones between 50% and 66% of the population, it makes cents (pun intended) to have a mobile-friendly website.  If they can’t read the text or take any action on your website, they are going to walk (or click in this case) away.

What you can learn from it: The investment into a mobile-friendly is worth it, especially with the number of mobile devices growing every year.  If your website isn’t mobile-friendly, it makes sense to hire a website company to create a more modern and user-friendly website as soon as possible.

Your website content isn’t readable

What: Big blocks of text.  Fluffy content.  Content that sounds like you swallowed an encyclopedia.  Irrelevant blocks of information that clearly weren’t meant for the audience.  The list of unreadable content blunders could go on and on.

What you can learn from it: When you write content for your site, put yourself in your reader’s shoes (and search engines-more info on writing for them here).  Write in short paragraphs that are easy to read—and with information your audience wants to know (or hire the professionals that can).

They are not impressed with the old design (not “old school” but “old”)

What: While vintage may be fashionable in other areas, old design just looks old.  If your website design looks like one of the first websites to hit the internet, people are going to look at it as outdated and behind the times—and leave.

What you can learn from it: When it comes to online, updated design is the name of the game.  You can make your website look like your other vintage marketing materials without making it look outdated.

They’re tired of waiting

What: Slow page speeds are one of the top reasons why visitors hit the back button.  In this age of instant gratification, they’re not going to wait for the content and graphics they want.  Statistics from KISS Metrics shows that the longer your users wait, the more are going to do the digital walk-away.

What you can learn from it: Test your website to make sure the page loads quickly (or hire a website company that does).

They are repulsed by annoying pop-ups

What: You may think that ‘repulsed’ is a strong word, but repulsed is the exact emotion many people feel about annoying pop-ups.  Pop-ups can be an incredibly effective way to collect e-mails or boost sales, but they can also have the opposite effect of making people leave.

What you can learn from it: Choose the pop-ups you add to your website, and the way they are displayed carefully.  Give your website visitors an easy way to opt out of the pop-ups, and monitor your bounce rate to see if your pop-up is driving more people away than retaining them.


What: A typo in your content may seem like a small thing, but amateur content can make a black mark in the favorable impression you’re trying to accomplish.  Amateur content makes you look like an amateur company.

What you can learn from it:  Check, check, and double check your content.  Make sure you work is checked by another party, or hire the professionals that do.

The images you use are “amateur” (to put it nicely)

What:  Your company is judged by the quality of your images on your website.  If you don’t have quality images, website visitors are going to think your service or product is as crummy as your website images.

What you can learn from it: If your business wants to look professional, they need to use professional images.  Ask a photographer to take pictures of your services or products (they can be used again on social media or marketing materials) and use stock photos as needed.  Your website is your chance to impress your audience; if they are not impressed, they are going to leave your website (quickly!).

10 Concrete Ways to Get More Website Visitors

crowd of shoppers who want to visit websitesMarketing gurus can talk in all the concepts all they want (guilty!), but this blog post is not about concepts.  This list is all about more concrete, hard-and-fast ways to get more visitors to your website—and logically, to turn those visitors into paying customers.

Make sure your website is worth the visit(s).

Let’s be clear: you are not going to get meaningful website traffic that increases sales unless you have a solid website.  A solid website is well-organized, has information written specifically for your audience (if you can’t, contact the pros that can), loads pages quickly, and has an easy-to-use contact site that visitors can use (more must haves for a solid website here).  Many a business has tried to promote a crappy website only to find their initial traffic numbers have gone up—but so has their bounce rate (the number of customers leaving their website quickly).

Add your website URLs as the call-to-action in your content marketing pieces.

Content marketing is a powerful piece of marketing; writing content about relevant topics that you can share builds trust with your audience and search engines.  That content also gives you a logical place to include your website URLs.  Think about it: if you write about a problem you can solve, or something you can help with, it makes cents (pun intended) to link the call-to-action (i.e. for more information, if you have any questions, etc.) to your website where they can contact you for help.

Optimize your website pages.

If you want to get to your customers, you’re going to need to charm a powerful tool that’ll get you there: search engines.  Write your website content with two audiences in mind (or hire pros who can): your customers and search engines.  Include well-written, optimized, relevant content to keep everyone happy (including yourself when you gain website traffic).

Include website page links in your next email.

Email marketing is a marketing tool with one of the highest return-on-investments—if you build your email list the right way.  Once you have a solid email list full of people who want to receive your communications, make sure you catch their attention with creative headlines and direct people logically to your website for information.  Note: that doesn’t mean you should fill your email full of random website links.  Instead, add them in logically to your email text (or use your content marketing pieces in your email) so your users understand what you want them to do.

Use optimization to get your website to the top.

When users have questions or need information, they go to the top search engines (Bing, Google, Yahoo) and ask.  Website optimization gets your website on page one (if done right and with the right technology) so users can find your website (and your content) easily.  If you are a local business, you can target your website optimization efforts even tighter; top local SEO firms can get your website at the top of user’s searches within a 10, 20, or 50 mile radius of your location.

 Add a website page URL to your postcards.

Adding your website to your postcards, direct mail pieces, and brochures should be common practice.  If you have a page where your customers and potential customers can (and want to) interact with your business, add the website URL and an easy-to-scan graphic to get them to your page.

Share your website on social media.

In the middle of all the sharing business pictures and funny memes, it’s easy to forget to share pages from your website.  Make sure that your website is a place people want to go to, and add sharing pages from your website to your marketing plan.  For example, if you have a page full of coupons, videos, tips, and discounts, let your customers and potential customers know—and make it easy for them to visit the page from social media.

Make your website part of your next video.

Video is the future, so use it to your advantage.  You don’t have to make a whole video and jump around and scream your website URL.  Instead, make a video with a purpose (as part of a campaign in your marketing plan) and logically insert your website URL as part of the video.  For example, if you are making a video about an event, add a page to your website with information and a call-to-action (or put it on social media) and include the URL in your video.

Invest in social media ads.

Social media advertising can be a powerful way to promote your website, if you make it relevant.  Social media ads are not a billboard; you need to craft an ad that people (your targeted audience) want to click on to make it effective.

Include your website URL EVERYWHERE.

We admit this isn’t a hard-and-fast tactic, but it’s time to start thinking about your website as part of your business instead of an isolated marketing tactic (more ideas for integrated tactics here).  If you have a solid website, put it to work.  You’ll be glad you did—and so should your customers.