Search engine optimization was an entirely different concept when we set up shop 20 years ago. Today, SEO is more of an umbrella term covering all the different tactics that influence the hundreds of signals search engines use to compile search engine result pages. Though SEO has evolved, the value of excellent SEO has not; good SEO is still an important part of reaching (and converting!) local users into loyal customers. Here’s how you can (easily) gain valuable SEO points for your website—and towards your bottom line.
Improve your ranking
Optimizing your website may seem like an abstract concept, but the formula is very real. Use keywords and strong headlines in your website content, use a solid website structure during the designing process, and make sure your website loads quickly to gain favor with search engines and your customers.
Make it easier: Do your research. Contact a SEO provider with a proven track record, affordable local SEO services that have proven results, and the expertise to make it work for your business.
Start blogging (well!)
A website with updated, quality content helpful for online users is a precious commodity to your target audience—and therefore valuable to search engines. Note the adjective: quality. Poorly written advertisements just won’t cut it. Instead, invest your time in writing blog posts on topics relevant to your target audience with information they want to know. As you write, include relevant topics and keywords so the search engines find and put your post at the top of the list.
Make it easier: Supplement your content marketing with outsourced blog posts. Make sure each post is in line with your online marketing plan so the voice and topics are consistent.
Use social media
The relationship between social media and SEO is a complicated one, as outlined in this article by Social Media Today. While having a solid social media presence doesn’t overtly or directly improve your website’s ranking, it does give you an outlet to push your content out. The resulting clicks and links that stem from writing excellent content generate signals that the search engines need to move up in the rankings.
Make it easier: Make an online marketing plan that you can stick to and flexible enough that you can improvise with your social media posts (for current trends, interesting content, etc.)
Take an interest in reviews
If you’re like almost every other customer, online reviews matter: 88% factor online reviews into their purchasing decision (Source: Search Engine Land). Fact is, all the online reviews about your company—both positive and negative—matter, and can make a major impact on your bottom line. To make sure there is more positive than negative, establish a solid presence on all major review sites and monitor the reviews that are posted. Use negative reviews as an opportunity to showcase your company’s excellent customer service skills (tips on how to do so here).
Make it easier: Use a reputation management tool that can monitor and alert you to new reviews. To make the process even easier, contact a marketing company that has a quality reputation management tool ready (and that they can assist you with).