Category Archives: website traffic google

highway with traffic just like website traffic from visitors

10 BIG Ways to Increase Your LOCAL Website Traffic (With Checklist)

Increasing website traffic should be a top goal for almost every business. The simple truth is that a website that isn’t visited isn’t going to get customers. The complex truth is that there’s more to increasing website traffic than that—especially for local businesses.

For local businesses, website visits are just visits—unless those visitors are local with an interest in the products and services. A visitor thousands of miles away isn’t going to contact a business for a remodeling quote or to purchase flooring. Targeted traffic, on the other hand, is a valuable tool that results in more local visitors searching for the business’ products or services. These visitors are more likely to buy because they are looking to buy.  

While these tactics are listed individually, the most effective way to increase local website traffic is to coordinate these tactics into a strategic marketing campaign. The campaign can be steered by a creating a marketing plan and performing regular evaluations (executed by business staff or local marketing professionals). These regular evaluations allow businesses to adjust future marketing efforts and utilize past efforts that have yielded customer engagement and sales. While the big picture can be incredibly technological, this checklist for increasing website traffic breaks down the effort into actionable, effective marketing tactics.      

Checklist for Increasing Website Traffic

Establish and maintain free social media profiles.

___Choose social media sites with demographics that match business’ target audience (use these social media stats).

___Regularly share relevant information.

___Add social media posts with website URL.

___Respond to customers’ messages and provide excellent customer service.

Produce blog content with researched keywords.

___Add quality content produced with keywords that match search intent of target audience to website.

___Include internal links to website in content.

Leverage the power of landing pages.

___Research keywords searched by target audience for on-page SEO.

___Produce optimized landing pages focused around research keywords.

___Include quality images and videos that increase conversions.

Verify and optimize a Google My Business listing.

___Verify Google My Business (GMB) listing.

____Completely fill in information on the GMB listing.

___Add photos of business location and products, which increases engagement.

___Include website URL in GMB listing.

Establish listings on online directories.

___Select online directories relevant to the industry.

___Completely fill out the listing with the website URL and exact same name and address.

Advertise on social media.

___Choose the social media site with demographics that fit the business’ target audience.

___Create a targeted ad with quality images and catchy text.

___Specify settings so the ad is targeted to local visitors and audience demographics.

Build an email marketing list.

___Ask customers for their email in-person and online (use these ideas for building a solid email list).

___Review standard procedures for opportunities to ask for customers’ emails.

___Include the ask for emails to training materials for new employees.

Include the website URL with YouTube videos.

___Include the website URL in the video.

___Add the URL to the YouTube profile.

Add the website to printed promotional materials.

___Include the website on every printed material (either with the URL).

___Pass out materials with the website URL at events.

___Distribute the printed materials in bags or on receipts.

Optimize the website.

*This effort does not drive traffic, but does ensure that the website is easy to navigate by search engines and website visitors.

___Establish an easy-to-navigate website for visitors.

___Make the page mobile-friendly.

___Structure the site for smooth indexing by search engines.

6 Quick Reasons for Your Website Traffic Drop

young businessman upset because of drop in website trafficWebsite traffic monitoring tools (like Google Analytics) give business owners the power to gauge website traffic—but it comes with a downfall. Business owners can see when website traffic increases (yeah!) and drops suddenly (bad). (It is important to note that every website experiences periodic decreases in website traffic.) A sharp (and continual) drop in website traffic interrupts reaching marketing goals and occurs for an infinite number of reasons.

Not every busy business owner has time to sift through an endless list of reasons for a website traffic drop, especially when every minute is incredibly valuable. This list of the most common reasons for drops in website traffic can give any website owner a start in correcting the problem (and, hopefully, a resolution). For a full analysis, contact professionals that can diagnose the issue and recommend future actions that resolve the issue and enhance current marketing efforts.

Data Error

Sometimes the reason for a drop in website traffic is not related to traffic at all. The actual reason for the sudden decrease occurs because of an error with the measurement tool.

Search engine giant Google lists an incorrect URL as one of the most common reasons. This problem can easily be fixed by double checking every character of the URL entered. One letter or an incorrect character can be the source of a data problem.

The drop can also be attributed to an incorrect report, such as the wrong type of report or dates. A second glance at the report can minimize any panic attacks or headaches. When using Google Analytics, ensure that the report reflects the desired data time (i.e. hourly, daily, monthly).

Crawling Delay

Search engines continuously crawl the web and index website pages. Google gives a brief overview of the process in this article. Most website owners expect that continual process to occur immediately, especially after requesting a website crawl. In reality, there can be delays in crawling and indexing. If the website is not indexed seven days after the request, it may be time to get more information.

The process for finding out if a website or page has been indexed is a simple one. Simply, open a browser and do a search for the website URL. Again, ensure that the URL is accurate. If the website is not indexed, the next step is to request a website crawl or contact the professionals to find out if there is a reason for the oversight.

Website Change

There are several changes to a website that can show up as a website traffic drop. A website outage or interruption in service can trigger a drop in website traffic.

More drastic changes are also a source of a decrease in website traffic. A major change in website structure or a broken link (or many broken links) can trigger a drop in website traffic. Broken links, which occur when users get an error message instead of a page, are a major culprit in website traffic drops.

A loss in backlinks, which are links to the website from other sources, can also cause a sharp decrease to show up on the website traffic graph. Backlinks are an important ranking factor to search engines. For that reason, backlinks should be checked periodically to monitor this situation.

Search Engine Penalty

The sooner a business recognizes a search engine penalty, the sooner the recovery process can begin. A sharp decrease in website traffic can be a sign of a search engine penalty. Search engine penalties can be issued because of user-generated spam, duplicate content, broken links, and redirects. (A full list of reasons for search engine penalties can be found in this article.) The exact reason can be found in the Google Search Console. Businesses should make every effort to initiate the recovery process as soon as possible, or consult a search engine firm that can assist and recommend other ways to generate website traffic.

Algorithm Changes

Search engines use a complex formula to determine website rankings. Periodically, these algorithms are changed, such as when preference was given to mobile-friendly websites. Search engine firms typically stay on top of these changes (it is, literally, their jobs) and can prepare websites for the change without a website traffic drop. Unless business owners and managers plan on staying on top of every algorithm change, it makes cents (literally, pun intended) to consult with or outsource to a search engine firm with experience and expertise.

Competition Change

This may be the most annoying reason for a website traffic drop. Sometimes website traffic is lost to other competitors. When this occurs, an analysis of the situation is the next step. Answer these questions: 1) What website is now receiving the website traffic? 2) Why is this site receiving the website traffic? These questions can be answered with search engine tools or by consulting a search engine firm with the tools. The end result of the analysis should get marketing results—and a return of that invaluable website traffic.