You’ve got a million things to do as a small business owner, and you can’t add anything more to your list. However, you’ve heard the social media buzz terms and talked to other business owners, and you’re sold on social media marketing. Your business is ready to embrace Facebook and Twitter, and reach out to your customers with solid content. Where do you start?
- Hire a marketing firm you trust. Look past the buzz words and do your research. Network. Talk to fellow small business owners and ask who they trust with their social media marketing. Ask them what kind of results they’ve seen, and what to expect.
- Stay involved. Don’t walk away and think that your work is done. Your marketer needs your input regularly. Anyone can create communications about heating and air conditioning, but the communications will be very general, and won’t reflect your business. What makes your business different? What do you value and want the marketer to stress in your communications? Have your goals changed since your initial meeting with your marketer?
- Be realistic. Rome was not built in a day, and neither are online marketing results. Give your marketer time to build momentum. Engaged followers, fans and customers are best attracted organically through quality content.
Remember that just as your business grows and evolves, so should your social media marketing tactics. A good marketer finds your online niche. It’s your job to give them the tools for that niche that embody your business—and give your customers something to talk about.