If you think marketing your business is a one-time feat, we hate to bust your bubble (but we’re going to). Marketing is a marathon, not a sprint. Marketing—at least, successful marketing that gets results—is a series of actions that connect with customers (and potential customers) and drive them to action.
When business is booming, that marathon can feel like the longest race ever, especially when everyone is short on time (and marketing shouldn’t be entrusted to just anyone). That’s why we’ve put together a list of marketing tasks that should be done on a weekly basis to get to the finish line.
Before tackling weekly tasks, take the time to draft a marketing plan to ensure that the finish line is a set goal. Include information in the plan, such as the target audience, campaigns (that follow the business sales cycle), tactics (i.e. social media, content marketing, etc.) and goal. Create a calendar based on the marketing plan with weekly tasks. Assign each task to a staff member or marketing pro (if outsourcing).
Even with a set marketing calendar, understand that there should be some room for flexibility. Impromptu moments or events that are relevant to the campaign or audience should be included for the benefit of the business. Revisit the calendar on a regular basis to ensure that tasks are being completed. If there are uncompleted tasks, consider outsourcing so every leg of the marathon is finished and the finish line is reached.
___Ask customers for reviews (use these tips for creative ways to ask for reviews).
___Ask customers to follow the company on social media.
___ Provide excellent customer service.
___Add quality content for better optimization.
___Post website link to social media to drive traffic.
___Contact local SEO firm to increase website reach with local customers within 10-50 miles of business (get more information about local website optimization).
___Send out e-mail to customers with links to social media and website (build your email list with these tips).
___Take photos and video for social media.
___Answer messages from customers and contacts (PROMPTLY-within an hour!-use these tips for social media customer service).